Rook Blog — Bloom Perfumery

Fragrance Shopping in London - My Top 4

London has some incredible fragrance houses. Some of those are in the huge department stores such as Harrods and Selfridges; my preferred ones are much smaller and more curated.

My problem with some of the large stores is there tend to only be a few staff who share a true passion for fragrance. I recently went in to Selfridges and told a member of sales staff that I was looking for an ambergris scent; I was met with silence. I don't blame that staff member for not knowing the minutia - it just isn't the environment I want to shop...