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Nov 24, 2021
Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose from. These molecules tend to closely replicate the natural molecule responsible for the desired odour. Amazing scent - cruelty free. 
The Scent of the Metaverse
Aug 13, 2021
The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used to purchase digital art which can then be collected and sold much like physical art. Instead of owning the physical art, a digital original is provided which has a unique identifier. This can be associated with an "unlockable" which can be access to a physical product.
Perfume Isn't Easy
Aug 26, 2020
I get many people asking me what is involved in creating a niche perfume company....
Scent and Association
Feb 25, 2020
Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always highlighted by Patients with Parkinson's Disease who often lose smell and taste perception as part of the disease process. For many this is one of the most debilitating components.