ROOK BLOG

How I Make a Perfume
Jul 12

Running a small business like Rook Perfumes is... a lot. When you also try to be an emergency doctor at the same time, it leaves you with little time to be creative...
Give Up The Day Job
Apr 22

Whenever I watch shows like Dragon's Den (Shark Tank in the USA) - it always strikes me that investors often tell entrepreneurs that they need to give up their day...
Should Fragrance Have a Catwalk?
Jun 02

Clothes, handbags, jewellery - they all dominate the world of fashion and adorn models strutting down catwalks all over the world. You flick through a glossy magazine and see the...
Is the perfumer always... the perfumer?
May 03

I often get asked the question "Do you actually make the perfumes or does someone do it for you?" In my case the answer is yes I do. I do...
A Window in to my Taste
Apr 21

The reality is I am usually lathered in a scent I have created the night before - it is the best way for me to test a creation and decide...
What oils to buy as a beginner?
Mar 10

Following my last blog I have had a few emails asking which oils a beginner should start with. The answer is there is no "should" as such - what I...
How To Make A Perfume: A Guide
Mar 02

Perfumery is fascinating. It is an art that people want to get in to but often don't know where to start. I am often asked questions about how to get...
Musk
Nov 24

Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose...

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COVID-19: Village Values
Nov 14

As an emergency doctor I am dealing with COVID-19 patients almost every day. Don't worry - this is not another post complaining about the lack of masks or "PPE." It...

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The Scent of the Metaverse
Aug 13

The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used...

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Sustainable Beauty and Perfumery
Jun 22

Sustainability within the world of fragrance is an important but challenging topic. When it comes to the scent itself we have an incredible palette of oils to work with that means...
FRAGRANCE FAQs
Feb 05

Here is a collection of the most common questions we get asked. Fragrances are very important to people and marketing messages can be confusing. Hopefully this blog post will help to demystify a...
Perfume Isn't Easy
Aug 26

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of...

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Scent and Association
Feb 25

Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always highlighted...

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