Scent of the Metaverse: Verse 1 Extrait de Parfum 30ml

PLEASE NOTE THIS SCENT IS NOW PRESENTED IN A STANDARD ROOK PERFUMES BOX AS THE ORIGINAL LIMITED EDITION BOTTLES HAVE NOW SOLD OUT.

Scent of the Metaverse: Verse 1 Extrait de Parfum - Futuristic & Intriguing

• Top: Sharp Metallic Accord (Circuitry), Prominent White Smoke
• Middle: Celestial Incense, Hints of Dusty Electronics
• Base: Subtle Digital Rose, Lingering Smoky and Incense Notes

• The Problem: Seeking a truly avant-garde and boundary-pushing fragrance experience?
• The Solution: Step into the future with Scent of the Metaverse: Verse 1, an intriguing and innovative extrait de parfum exploring digital landscapes.
• Experience: Envision a blend of metallic aldehydes, cool mineral notes, and a touch of vibrant citrus, creating a scent that is both abstract and captivating, exploring the intersection of technology and scent.
• Perfect For: The adventurous and forward-thinking individual who embraces innovation and seeks a truly unique olfactory experience that sparks conversation.
• Crafted in London: Experience the artistry of London perfumery with this meticulously crafted scent.

This scent is also included in the Rook Perfumes Discovery Set (opens in a separate window).

Please note this is a real perfume created via a process which used NFTs and not just an image.

The Scent of the Metaverse is the first NFT perfume ever created. There is only a limited batch of this original scent as only 100 bottles were made. You will receive either the rose motif label or nova 1 label version depending on availability. The oil content of this scent is approximately 50%. 

When people think NFT, they usually think "sorry what?" or of digital images sold online with no palpable product delivered. 

We did things a little differently...

The digital artwork we sold as an NFT was in fact a digital invitation to a DAO (Decentralised Autonomous Organisation) - in simple terms a discussion group. 30 people purchased the NFT ticket and through the group discussed what the scent of the metaverse would smell like and they also learned about the nuances of creating a perfume and the logistical complications of producing and distributing a fragrance. 

Over the last 6 months The Scent of the Metaverse: Verse 1 was blended and the final product has now shipped to the co-creators of the scent who indeed now also co-own it. 

It was an interesting concept for me to use a digital world (the Metaverse) as inspiration for a fragrance and to create something that was familiar and unfamiliar at the same time.