NICHE PERFUMERY BLOG

What Is Niche Perfumery? - Rook Perfumes London | Unique Unisex Fragrance
What Is Niche Perfumery?
What Is a Niche Perfumery? Insights Into Distinct Fragrances Czytaj dalej...
Musk In Perfumery And Their Alternatives - Rook Perfumes London | Unique Unisex Fragrance
Musk In Perfumery And Their Alternatives
Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose... Czytaj dalej...
The Scent of the Metaverse
The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used to purchase digital art which can then be collected and sold much like physical art. Instead of owning the physical art, a digital original is provided which has a unique identifier. This can be associated with an "unlockable" which can be access to a physical product. Czytaj dalej...
Perfume Isn't Easy: How To Start A Business In Perfumery - Rook Perfumes London | Unique Unisex Fragrance
Perfume Isn't Easy: How To Start A Business In Perfumery
I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of... Czytaj dalej...
Scent and Association
Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always highlighted by Patients with Parkinson's Disease who often lose smell and taste perception as part of the disease process. For many this is one of the most debilitating components.  Czytaj dalej...