NICHE PERFUMERY BLOG

What Is Niche Perfumery? - Rook Perfumes London | Unique Unisex Fragrance
What Is Niche Perfumery?
What Is a Niche Perfumery? Insights Into Distinct Fragrances Mehr lesen …
How I Make a Perfume - Rook Perfumes London | Unique Unisex Fragrance
How I Make a Perfume
Running a small business like Rook Perfumes is... a lot. When you also try to be an emergency doctor at the same time, it leaves you with little time to be creative... Mehr lesen …
Give Up The Day Job - Rook Perfumes London | Unique Unisex Fragrance
Give Up The Day Job
Whenever I watch shows like Dragon's Den (Shark Tank in the USA) - it always strikes me that investors often tell entrepreneurs that they need to give up their day... Mehr lesen …
Should Fragrance Have a Catwalk? - Rook Perfumes London | Unique Unisex Fragrance
Should Fragrance Have a Catwalk?
Clothes, handbags, jewellery - they all dominate the world of fashion and adorn models strutting down catwalks all over the world. You flick through a glossy magazine and see the... Mehr lesen …
Is the perfumer always... the perfumer? - Rook Perfumes London | Unique Unisex Fragrance
Is the perfumer always... the perfumer?
I often get asked the question "Do you actually make the perfumes or does someone do it for you?" In my case the answer is yes I do. I do... Mehr lesen …
A Window In To My Taste In Niche Perfumes - Rook Perfumes London | Unique Unisex Fragrance
A Window In To My Taste In Niche Perfumes
The reality is I am usually lathered in a scent I have created the night before - it is the best way for me to test a creation and decide... Mehr lesen …
What oils to buy as a beginner? - Rook Perfumes London | Unique Unisex Fragrance
What oils to buy as a beginner?
Following my last blog I have had a few emails asking which oils a beginner should start with. The answer is there is no "should" as such - what I... Mehr lesen …
How To Make A Perfume: A Guide - Rook Perfumes London | Unique Unisex Fragrance
How To Make A Perfume: A Guide
Perfumery is fascinating. It is an art that people want to get in to but often don't know where to start. I am often asked questions about how to get... Mehr lesen …
Musk In Perfumery And Their Alternatives - Rook Perfumes London | Unique Unisex Fragrance
Musk In Perfumery And Their Alternatives
Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose... Mehr lesen …
The Scent of the Metaverse
The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used to purchase digital art which can then be collected and sold much like physical art. Instead of owning the physical art, a digital original is provided which has a unique identifier. This can be associated with an "unlockable" which can be access to a physical product. Mehr lesen …
FRAGRANCE FAQs - Rook Perfumes London | Unique Unisex Fragrance
FRAGRANCE FAQs
Here is a collection of the most common questions we get asked. Fragrances are very important to people and marketing messages can be confusing. Hopefully this blog post will help to demystify a... Mehr lesen …
Perfume Isn't Easy: How To Start A Business In Perfumery - Rook Perfumes London | Unique Unisex Fragrance
Perfume Isn't Easy: How To Start A Business In Perfumery
I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of... Mehr lesen …