Nadeem Crowe ROOK BLOG

Musk
Nov 24

Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose...

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COVID-19: Village Values
Nov 14

As an emergency doctor I am dealing with COVID-19 patients almost every day. Don't worry - this is not another post complaining about the lack of masks or "PPE." It...

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The Scent of the Metaverse
Aug 13

The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used...

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Perfume Isn't Easy
Aug 26

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of...

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Scent and Association
Feb 25

Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always highlighted...

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