Fragrance ROOK BLOG

Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose...

The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used...

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of...