NICHE PERFUME. LOVE IT. HATE IT. JUST FEEL SOMETHING.
YOU CAN'T CHANGE THE WORLD BUT YOU CAN LET SCENT CHANGE THE WORLD AROUND YOU.
Are niche perfumes better? We think so. Niche perfumes look at the world of scent differently. It is more than about just smelling good. The fragrance you choose is an extension of you. The sense of scent is so often underestimated in its power to transport you back to a moment in time or as a way of creating new memories. Imagine taking a trip to a city you fall in love with and bringing back a fragrance to remind you of the trip. Imagine being able to bring yourself a feeling of serenity because your fragrance transports you to a time or place of comfort. Rook sees scent as art in a bottle. And as with all art you might connect with it or you might not, that is what makes it niche. Perfume just got personal.
IF EVERYONE LOVES IT. IT ISN'T NICHE...