ROOK BLOG

Should Fragrance Have a Catwalk?

Clothes, handbags, jewellery - they all dominate the world of fashion and adorn models strutting down catwalks all over the world. You flick throug...

Is the perfumer always... the perfumer?

I often get asked the question "Do you actually make the perfumes or does someone do it for you?" In my case the answer is yes I do. I do have a co...

A Window in to my Taste

The reality is I am usually lathered in a scent I have created the night before - it is the best way for me to test a creation and decide whether i...

What oils to buy as a beginner?

Following my last blog I have had a few emails asking which oils a beginner should start with. The answer is there is no "should" as such - what I ...

So You Want to Create a Perfume?

Perfumery is fascinating. It is an art that people want to get in to but often don't know where to start. I am often asked questions about how t...

Musk

Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now h...

COVID-19: Village Values

As an emergency doctor I am dealing with COVID-19 patients almost every day. Don't worry - this is not another post complaining about the lack of m...

The Scent of the Metaverse

The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethere...

Sustainable Beauty and Perfumery

Sustainability within the world of fragrance is an important but challenging topic. When it comes to the scent itself we have an incredible palette...

FRAGRANCE FAQs

Here is a collection of the most common questions we get asked. Fragrances are very important to people and marketing messages can be confusing. Ho...

Perfume Isn't Easy

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "poin...

Scent and Association

Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always hig...