ROOK2020

Sustainability within the world of fragrance is an important but challenging topic. When it comes to the scent itself we have an incredible palette of oils to work with that means we don't need to turn to oils such as natural animal musks. We can create accords within a fragrance that bring the magic of the natural without needing to use it and have synthetic ingredients which produce powerful recreations of these much sought after fragrance notes. It is however not true to say that all synthetic ingredients are completely sustainable either. We also endeavour to check how ethically sourced our essential oils are...

Fragrance is a huge passion of mine and I spend as much time as I can sitting at my perfume organ, creating the fragrances that eventually become part of the Rook Perfumes collection. Relatively speaking though, perfumery is a new facet of my life and what occupies me the most is my work as an emergency doctor.  I studied medicine at University College London and graduated in 2010. I spent most of my career working in acute and geriatric medicine but eventually the West End came calling and I decided I wanted to go back to my passion in the arts....

Here is a collection of the most common questions we get asked. Fragrances are very important to people and marketing messages can be confusing. Hopefully this blog post will help to demystify a few things.

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of view." Scent is an art as much as music and painting. Similarly to those other mediums, if you don't have a point of view you become drowned in a business which is already saturated. With having a point of view comes the responsibility to stay true to it. Now to the bones of it. The perfume business has challenges at every step. Making the perfume is the fun bit. Creating a...