NICHE PERFUMERY BLOG

The Story Behind Scent for Gaza: Bottling a Flower That Refuses to Disappear
The Story Behind Scent for Gaza: Bottling a Flower That Refuses to Disappear
Every fragrance house has a founding obsession. Some chase a single note for years before they get it right. For Rook, one of those obsessions started with a flower most... Read more...
IFRA Regulations Explained: Why Some Perfume Ingredients Get Banned (And Why That's Not Always a Bad Thing
IFRA Regulations Explained: Why Some Perfume Ingredients Get Banned (And Why That's Not Always a Bad Thing
If you've spent any time in perfume forums, you've probably seen someone mourning a "reformulation" — a beloved fragrance that "isn't what it used to be" because a key ingredient... Read more...
What Is Niche Perfumery?
What Is Niche Perfumery?
What Is a Niche Perfumery? Insights Into Distinct Fragrances Niche perfumery stands apart from the mass-produced fragrance market by embracing artistry, quality, and exclusivity. It represents a movement where independent... Read more...
How I Make a Perfume - Rook Perfumes London | Unique Unisex Fragrance
How I Make a Perfume
Running a small business like Rook Perfumes is... a lot. When you also try to be an emergency doctor at the same time, it leaves you with little time to be creative... Read more...
Give Up The Day Job - Rook Perfumes London | Unique Unisex Fragrance
Give Up The Day Job
Whenever I watch shows like Dragon's Den (Shark Tank in the USA) - it always strikes me that investors often tell entrepreneurs that they need to give up their day... Read more...
Should Fragrance Have a Catwalk? - Rook Perfumes London | Unique Unisex Fragrance
Should Fragrance Have a Catwalk?
Clothes, handbags, jewellery - they all dominate the world of fashion and adorn models strutting down catwalks all over the world. You flick through a glossy magazine and see the... Read more...
Is the perfumer always... the perfumer? - Rook Perfumes London | Unique Unisex Fragrance
Is the perfumer always... the perfumer?
I often get asked the question "Do you actually make the perfumes or does someone do it for you?" In my case the answer is yes I do. I do... Read more...
A Window In To My Taste In Niche Perfumes - Rook Perfumes London | Unique Unisex Fragrance
A Window In To My Taste In Niche Perfumes
The reality is I am usually lathered in a scent I have created the night before - it is the best way for me to test a creation and decide... Read more...
What oils to buy as a beginner? - Rook Perfumes London | Unique Unisex Fragrance
What oils to buy as a beginner?
Following my last blog I have had a few emails asking which oils a beginner should start with. The answer is there is no "should" as such - what I... Read more...
How To Make A Perfume: A Guide - Rook Perfumes London | Unique Unisex Fragrance
How To Make A Perfume: A Guide
Perfumery is fascinating. It is an art that people want to get in to but often don't know where to start. I am often asked questions about how to get... Read more...
Musk In Perfumery And Their Alternatives - Rook Perfumes London | Unique Unisex Fragrance
Musk In Perfumery And Their Alternatives
Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose... Read more...
The Scent of the Metaverse
The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used to purchase digital art which can then be collected and sold much like physical art. Instead of owning the physical art, a digital original is provided which has a unique identifier. This can be associated with an "unlockable" which can be access to a physical product. Read more...
FRAGRANCE FAQs - Rook Perfumes London | Unique Unisex Fragrance
FRAGRANCE FAQs
Here is a collection of the most common questions we get asked. Fragrances are very important to people and marketing messages can be confusing. Hopefully this blog post will help to demystify a... Read more...
Perfume Isn't Easy: How To Start A Business In Perfumery - Rook Perfumes London | Unique Unisex Fragrance
Perfume Isn't Easy: How To Start A Business In Perfumery
I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of... Read more...
Scent and Association
Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always highlighted by Patients with Parkinson's Disease who often lose smell and taste perception as part of the disease process. For many this is one of the most debilitating components.  Read more...