The Scent of the Metaverse

Nadeem Crowe
The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used to purchase digital art which can then be collected and sold much like physical art. Instead of owning the physical art, a digital original is provided which has a unique identifier. This can be associated with an "unlockable" which can be access to a physical product.
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Perfume Isn't Easy

Nadeem Crowe 7 comments

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of view." Scent is an art as much as music and painting. Similarly to those other mediums, if you don't have a point of view you become drowned in a business which is already saturated. With having a point of view comes the responsibility to stay true to it. Now to the bones of it. The perfume business has challenges at every step. Making the perfume is the fun bit. Creating a...

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Musk

Nadeem Crowe
Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose from. These molecules tend to closely replicate the natural molecule responsible for the desired odour. Amazing scent - cruelty free. 
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The Moment

Nadeem Crowe

"Moments" are something talked a lot about when it comes to Rook Perfumes. The spray of a perfume can make you stop in your tracks and transport you to a different time or place. It makes you react spontaneously and truthfully. "The moment" was a concept introduced to me during my training as an actor at LAMDA. It is something something it took me a long time to be able to understand.  In the acting world "the moment" is not tangible. It is about allowing the way you feel and the interaction you are having with fellow actors to be decided...

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COVID-19: One In One Out

Nadeem Crowe 1 comment

The images coming out of Italy and Spain showed hospitals overflowing with the sick and dying. The patterns in the epidemiology were a warning that London was sitting a couple of weeks behind these countries. This warning set in motion a war plan. The reality is that (thus far) though our hospitals have been busy, we have not really seen hospitals in the UK buckle under the pressure. I thought I would share my observations as to possible reasons why.  I can only really speak for my own place of work but I know from friends and colleagues around the...

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Smoke, Mirrors and Sustainability

Nadim Haddadine Crowe
The Aquilaria tree grows mostly across South East Asia. When this tree becomes infected by a particular mould, it produces a resinous substance in defense. The resin ladened agarwood is harvested and oil extracted by distillation. This oil is popularly known as oud.
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