ROOK BLOG

Musk

Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now h...

COVID-19: Village Values

As an emergency doctor I am dealing with COVID-19 patients almost every day. Don't worry - this is not another post complaining about the lack of m...

The Scent of the Metaverse

The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethere...

Perfume Isn't Easy

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "poin...