Musk

Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now h...

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COVID-19: Village Values

As an emergency doctor I am dealing with COVID-19 patients almost every day. Don't worry - this is not another post complaining about the lack of m...

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The Scent of the Metaverse

The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethere...

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Perfume Isn't Easy

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "poin...

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Scent and Association

Scent has always been very important to me. It ties me to the best and worst moments of my life. As a doctor the importance of scent was always hig...

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