The Scent of the Metaverse

Nadeem Crowe
The Scent of the Metaverse is a perfume NFT. What is NFT I hear you cry? In the world of cryptocurrency there is a currency called ethereum. Ethereum is used to purchase digital art which can then be collected and sold much like physical art. Instead of owning the physical art, a digital original is provided which has a unique identifier. This can be associated with an "unlockable" which can be access to a physical product.
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Perfume Isn't Easy

Nadeem Crowe 7 comments

I get many people asking me what is involved in creating a niche perfume company. I will start off by saying that the most crucial thing is a "point of view." Scent is an art as much as music and painting. Similarly to those other mediums, if you don't have a point of view you become drowned in a business which is already saturated. With having a point of view comes the responsibility to stay true to it. Now to the bones of it. The perfume business has challenges at every step. Making the perfume is the fun bit. Creating a...

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Musk

Nadeem Crowe
Musks are interesting molecules. Traditionally extracted from various glands of various beasts including the beaver (castoreum) and deer - we now have a vast selection of synthetic musks to choose from. These molecules tend to closely replicate the natural molecule responsible for the desired odour. Amazing scent - cruelty free. 
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The Moment

Nadeem Crowe

"Moments" are something talked a lot about when it comes to Rook Perfumes. The spray of a perfume can make you stop in your tracks and transport you to a different time or place. It makes you react spontaneously and truthfully. "The moment" was a concept introduced to me during my training as an actor at LAMDA. It is something something it took me a long time to be able to understand.  In the acting world "the moment" is not tangible. It is about allowing the way you feel and the interaction you are having with fellow actors to be decided...

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COVID-19: Village Values

Nadeem Crowe 7 comments
As an emergency doctor I am dealing with COVID-19 patients almost every day. Don't worry - this is not another post complaining about the lack of masks or "PPE." It is simply an account of what I am experiencing. 
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I LOVE THE NHS

Nadeem Crowe

I tend to keep my blog here focused on perfume but the reality is that COVID-19 has taken over from any scent related matters. 

When I am not making perfume I am working as an emergency doctor in North London. 

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