Sunday marked the end of the first Rook Scent Experiment. We turned the perfume buying experience on its head and sent out 25 samples of a scent I created. I shared nothing about the notes in the scent nor any facts about the inspiration for the scent.
As each sample arrived people created images, videos and stories which they shared on instagram. They told me about any places or memories the scent evoked and made a list of notes they perceived.
"Moments" are something talked a lot about when it comes to Rook Perfumes. The spray of a perfume can make you stop in your tracks and transport you to a different time or place. It makes you react spontaneously and truthfully. "The moment" was a concept introduced to me during my training as an actor at LAMDA. It is something something it took me a long time to be able to understand. In the acting world "the moment" is not tangible. It is about allowing the way you feel and the interaction you are having with fellow actors to be decided...
The images coming out of Italy and Spain showed hospitals overflowing with the sick and dying. The patterns in the epidemiology were a warning that London was sitting a couple of weeks behind these countries. This warning set in motion a war plan. The reality is that (thus far) though our hospitals have been busy, we have not really seen hospitals in the UK buckle under the pressure. I thought I would share my observations as to possible reasons why. I can only really speak for my own place of work but I know from friends and colleagues around the...
I tend to keep my blog here focused on perfume but the reality is that COVID-19 has taken over from any scent related matters.
When I am not making perfume I am working as an emergency doctor in North London.
